Comms
Comms
Documented case study demonstrating systematic conversion of hostile political opposition into active support using behavioral economics principles. Applied strategic timing, question-based de-escalation, and psychological reactance mitigation to transform a profanity-laden confrontation into constructive engagement within 72 hours. Methodology includes cooling-off period implementation, common ground identification, and reciprocity-based relationship building - contributing to 1Party.org's documented 25% hostile-to-support conversion rate across digital platforms.
Strategic outreach to Brooklyn Community Board 14 resulted in official partnership and dedicated webpage hosting. Initial pitch email led to in-depth phone consultation, board presentation, and ongoing collaboration including Streetlives tabling at their Youth Conference. This community board endorsement provides credibility and expands our network with other community-based organizations serving vulnerable youth.
This promotional interview features Juliana Lebron, a peer navigator at HeartShare St. Vincent's, discussing how YourPeer enhances her work helping young people access housing, case management, and stabilization resources.
Juliana highlights a key insight: While peer navigators traditionally rely on physical binders of resources that vary among navigators, YourPeer serves as a comprehensive digital version with more extensive, regularly updated resources available to all navigators. This 70-second piece demonstrates the platform's practical value through the lens of someone using it daily to serve vulnerable youth.
(Conducted, written, recorded, and edited with noise reduction and audio sweetening for presentation and social media use.)
Sector jargon and institutional tone that distances readers from the organization's mission.
Humanistic tone that connects with wider range of stakeholders through accessible language and authentic messaging.
Enhanced software release notes incorporating video demonstrations, visual markups, and improved user guidance. Full improvements detailed within.