Strategic Creative Applications

A UX analysis examining how users navigate and interact with core Pinterest features. The project focused on identifying friction points, assessing interface clarity, and evaluating how small design adjustments could improve usability, efficiency, and overall user experience.

A design and content revision project aimed at improving accessibility for a linguistically diverse audience. The work examined language clarity, layout hierarchy, and cultural considerations to ensure essential service information was understandable, usable, and approachable across multiple languages.

A strategic framework developed to bring greater consistency and coherence to social media presence across platforms. The project focused on aligning visual elements, tone, and structure to reduce fragmentation and support clearer brand recognition without constraining adaptability.

A brand identity project designed to clarify positioning and improve visual and conceptual consistency. The work examined how design choices influenced perception, credibility, and usability, resulting in a system that better supported communication and recognition across materials.

An accessibility-focused redesign of a one-page informational document intended for broad public use. The project analyzed readability, information hierarchy, and visual contrast to reduce cognitive load and improve comprehension for a wider range of readers.

A branding-focused motion design project displaying how short transition animations can reduce ambiguity and friction in data- or content-heavy environments. The work focused on using movement, timing, and brand cues to signal system status and maintain continuity, helping users understand what is happening and what to expect during unavoidable transitions.

Strategic Objective

This body of work focuses on translating artistic vision into commercially viable music productions with global distribution. The emphasis is on developing production approaches that preserve creative authenticity while operating within real-world market constraints, platform requirements, and revenue models. 

Design Challenge

Projects navigate the intersection of artistic integrity and commercial viability across diverse genres and stages of artist development, from legacy acts to emerging talent. The work addresses how sound, production methodology, and distribution strategy interact to support sustainability, audience reach, and long-term creative ownership. 

Iterative Solution

Signature Production Methodology: "Remix as Original"

A proprietary production approach that treats an initial mix as source material for further creative manipulation. Rather than finalizing early decisions, this method enables iterative exploration while maintaining coherence and intent.

Key Elements Include:

• Multi-layer processing: recording processed audio as reusable material

• Dynamic texture integration: incorporating chops, stutters, glitches, and environmental sound

• Multi-pass enhancement: building complexity through successive processing layers

• Authenticity preservation: maintaining artist vision while increasing clarity, impact, and market readiness

Current Active Productions

Chey de Los | Creative Director & Primary Producer

• "On My Mind" & "Brain" (Premier Entertainment Group)

• International streaming presence across US, UK, Italy, and emerging markets

• Multi-platform distribution strategy (Spotify, Apple Music, YouTube, Amazon Music)

• 65-75% creative ownership reflecting primary production role

Miss Vicky | Collaborative Producer & Artist Developer

• "Still Your Best" (Midtown Radio & Records Inc.)

• Female artist empowerment messaging and sonic branding

• Consistent streaming performance with sustained audience engagement

• Cross-demographic appeal and motivational content positioning

Rachid | Producer & Creative Consultant

• Multi-track EP production: "Pride," "Prodigal Pete," "Zöe's World"

• Label partnership through Midtown Radio & Records Inc.

• Consistent cross-platform streaming growth

• International distribution and audience development

Legacy Artist Collaborations

• Billboard-charting productions for Chubby Checker, Skee-Lo, Rick Springfield, Doctor Ice

• DRT-certified releases demonstrating commercial success

• Heritage artist modernization through contemporary production techniques

Film & Media Compositions

• "Stand Up!" (2020) - Original music composition and production

• "Under the Pink Carpet" (2000) - Audio production and musical direction

• "Bunnies on Deck" (2013) - Sound design and musical composition

• Cross-platform creative versatility spanning music, film, and digital media

Impact

Commercial Performance

• Active streaming revenue across more than 15 international markets

• Multi-platform distribution supporting sustained audience reach

• Royalty generation supported by strategic ownership positioning

• Appeal across both legacy and contemporary audiences

Creative Innovation

• A proprietary production methodology that differentiates creative output

• Technical rigor in mixing, mastering, and sound design

• Artist development from concept through commercial release

• Global distribution enabled through label and platform partnerships

Industry Recognition

• Billboard chart performance validating market viability

• DRT certification confirming technical and artistic standards

• International streaming presence demonstrating global reach

• Sustained production activity across multiple artists and projects